LAZY SCIENTISTS

One of the lingering problems in all basic science seems to be the reluctance to invent NEW terms for NEW concepts. It creates the problem of confusing people outside a specific field, aka the public.

For example in statistics "standard deviation" is an oft used and very valuable term, but to the public it is an oxy-moron... how can a "deviation" be "standard"??? This concept needs a new word.

And in physics, what does Charm and Color and Flavor and other commonly used terms have to do with subatomic particles? Spin I understand because I can spin a top or a planet or a subatomic particle, but how do I charm anything but another human. And do the particles actually taste different? This "LAZY" use of common terms for high tech concepts may be cute and easier to memorize but, to me, it does not help people learn anything.

Wouldn't Charg, or Kolor, or Flaver be just as memorable... and more specific to a single technical concept... and much less confusing to the public?

Just saying.